About Skilled Coaching

Get back the business you set out to build.

Skilled Coaching brings experienced operators and our own AI agents to run your commercial engine, so you stop carrying every decision yourself and finally have a real team and a clear screen behind you.

The thesis

The bottleneck in most growing businesses has a name. It is the founder.

Not because they are not good enough. Because they are the only one who can do everything, so everything waits for them.

You built this, which means every decision that matters still routes through you, and the things only you can do pile up behind the things anyone could. Growth does not stall because the founder is weak. It stalls because the founder is one person, and the business has quietly outgrown what one person can hold. So we stop adding to your plate and start taking things off it, beginning with the leads bleeding out the front of your funnel.

What we believe

Sanity metrics, not vanity metrics.

Most of our industry sells motion and calls it progress: a flurry of posts, a spike in reach, a dashboard of greens. We care about one question. Did it make money. We measure the work against the result, we say so plainly when something is not working, and we would rather lose a renewal than dress up a number. Looking busy is not the job. Booked revenue is.

The team

The people behind Skilled Coaching.

Alex Alexandrou

Alex Alexandrou

CEO & Co-Founder

Co-creator of Emma, the AI Revenue Generation Agent that calls your leads before your competitor does. Ex-Meta SaaS sales trainer across the US and AUS, now a fractional CRO and CFO who sets the strategy and owns the growth number.

Deb de Raad

Deb de Raad

CMO & Co-Founder

Co-creator of Emma and the mind behind the marketing. She builds the demand engines that fill the funnel for $1M–$10M founders, then embeds to run them.

Damien Alexandrou

Damien Alexandrou

Commercial Specialist

Runs sales for Skilled Coaching and owns client onboarding, so your first thirty days feel like progress, not paperwork.

What we promise

Straight with you, even when it costs us.

We will not promise numbers we cannot control. We will give you our best work, the truth in the reporting, feedback you can use, and exactly the system we described. If we are not the right fit, we will say so before you pay us. That is the whole arrangement.