Get your business back. Get your time back.
We install a complete commercial engine inside founder-led businesses doing $1M to $10M, so you stop running on fumes and start running the company you set out to build. Two operators with a real track record. AI built in. Founders back in control.
You’re not running the business. The business is running you.
You’re the Head of Growth. The Sales Director. The CFO. The Head of Ops. The Head of People. The chief problem solver. Answering Slack at 11pm. Reviewing pipeline on Sunday morning. You’re meant to be leading. Instead, you’re surviving. And the same five symptoms keep showing up in nearly every business that walks through our door.
The Franken-Funnel
You bolted it together. A funnel from one guru. A tech stack from the next. Ad agencies promising the moon. Now it’s a Frankenstein, stitched together and barely alive. Leads might come in, but the quality is rubbish, the messaging is warped, the data is missing. You’re spending more to acquire less, and no one can tell you why because no one is measuring what actually matters.
The Franken-Sales Problem
You’ve got a playbook. Maybe two. The team isn’t using either. Accountability is upside down. Reps explain why deals slipped, why pipeline is thin, why this month is different. The tail wags the dog. Forecasts become creative writing. One-on-ones become therapy sessions. Performance hides in plain sight.
The Trust Deficit
You see competitors with 50,000 followers and assume they’ve cracked it. Most haven’t. Big numbers, no cash flow. Beautiful feeds, dying dreams. Meanwhile your real expertise, your founder voice, the thing that would actually convert, sits invisible behind generic content written by an agency that’s never met your buyer.
The Franken-Financials
You make commercial decisions by checking the bank balance on a Tuesday. You can’t tell your true gross margin per service. You can’t tell your real cost to acquire a customer. You don’t know which clients are profitable and which are dragging you under. Your bookkeeper hands you a P&L once a month, you skim it, you carry on. Profit is leaking from places you’ve never thought to look.
The Agency Graveyard
You’ve paid the agencies. The media buyers. The growth coaches. The fractional CMOs. The funnel architects. They sent you decks. They sent you reports. They sent you invoices. The pipeline didn’t move. The revenue didn’t come. Now you flinch every time someone says “I have a strategy that will…” You’re not cynical. You’re scarred. You’d rather build it yourself than be sold to again.
One commercial engine. Five functions. Run by us.
We don’t advise from the sidelines. We embed. Senior fractional leadership across growth, operations, RevOps, content, and sales, installed inside your business and run by us. Powered by our own AI architecture. The full commercial capability of a senior team, without you having to recruit, train, or maintain a single person.
Strategy
Vision, positioning, commercial roadmap
Operations
Process, governance, delivery rhythm
RevOps
Pipeline, CRM, automation
Content
Founder voice, distribution, amplification
Sales
Pipeline accountability, closing, forecasting
Most consultants say “AI-powered.” We mean something specific.
AI helps our team move faster, write sharper, and analyse deeper. Humans still drive. The work just gets better.
Our AI doesn’t just generate output. It coordinates multi-step work across tools, makes decisions inside guardrails, and runs workflows without us prompting it.
Skilled Coaching is built around AI from day one. Not bolted on. Not retrofitted. The firm scales because the AI architecture does.
We bring the AI. You stay focused on your business.
Building and maintaining AI capability inside your business is a full-time job. Tools change weekly. Models change monthly. Best practice changes by the quarter. We’ve built our own AI architecture so you don’t have to. Three categories of agents power every engagement today, and the eco-system grows as you grow.
Pipeline Guardian
Watches every deal in the pipeline. Surfaces stalls. Flags speed-to-lead breaches. Stops deals going cold while you sleep.
Content Scheduler
Manages publishing cadence, format adaptation, and platform optimisation. Your founder voice, distributed at scale.
Metrics Aggregator
Pulls live data into your Commercial OS Dashboard. Board-ready insight. Zero manual lift.
The senior bench you’d need to hire. Without the hiring.
You don’t buy services. You buy outcomes. The Commercial OS is the foundation. The Fractional Sales Director and Fractional CFO modules stack on top to extend senior leadership into sales performance and financial command. Choose one. Combine two. Install all three. Build the senior commercial bench your business needs without writing six job descriptions, conducting twelve rounds of interviews, and waiting nine months for momentum.
The Commercial OS
Foundation
From bottleneck to leader. From reactive to predictive. From founder-led chaos to founder-led clarity.
We install the complete commercial engine inside your business: strategy, operations, RevOps, content, and pipeline. Senior fractional leadership embedded. AI-augmented execution running underneath. You stop spinning plates and start running the business you set out to build.
Deliverables
- 4-Hour Kickoff Sprint that produces your full Commercial Blueprint
- Embedded Commercial Head (Alex) plus RevOps Head (Deb)
- CRM pipeline architecture and automation setup
- Speed-to-lead workflows and stagnant deal nudges
- Monthly Content Extraction Shoot: founder authority content built around the strategic core messaging that cuts through the noise and converts across the whole digital eco-system
- AI agent coverage: Pipeline Guardian, Content Scheduler, Metrics Aggregator (and more added as the eco-system grows, at no extra cost)
- Live Commercial OS Dashboard: one source of truth, always on
- Monthly board-ready reporting and review meetings
Fractional Sales Director
FSD
A real Sales Director in the room. Not another sales manager. Not another coach. A peer at the leadership table who owns the number with you.
A Sales Manager runs the team. A Sales Director builds the system the team runs inside. We come in alongside whoever you have today, founder, sales manager, or no one, and we install the architecture that makes your team predictable. Forecasts become precision instruments. Pipeline becomes pipeline, not hope. Your reps stop explaining and start closing. You stop being the sales department.
What changes inside your sales team
- Diagnostic that finds where revenue is leaking right now
- Sales playbook, scripts, and qualification criteria written for your buyer, not a generic template
- Weekly Sales Huddle that holds the team accountable to the number, not the activity
- Live call reviews and one-to-one rep coaching the team actually wants
- Pipeline forecasting your board can trust
- Commission and quota structures that drive the right behaviour without breaking the P&L
- Hiring scorecards and onboarding so your next rep ramps in weeks, not quarters
- Monthly performance reporting that ends “creative writing” forecasts forever
Fractional CFO
FCFO
Stop checking the bank balance to make decisions. Start commanding the business with the numbers a Fortune 500 founder would have.
Board-level financial leadership at a fraction of the cost of a full-time CFO. You see your real margins by service, by client, by channel. You see cash 13 weeks ahead, not 13 days behind. You make pricing, hiring, and growth decisions on hard numbers instead of gut feel. Profit stops leaking. Cash stops surprising you. Your board meetings become the most useful hour of your month.
What changes in your finances
- Monthly management accounts you can actually read and act on
- 13-week rolling cash flow forecast: you see the brick wall before you hit it
- Live KPI dashboard and a board pack that walks you through the whole business in one page
- Real margin analysis by product, service, and client (which ones make you money, which ones drag you under)
- Pricing and break-even modelling so you know exactly when a deal is worth doing
- Funding and growth scenario modelling for the next 12 to 36 months
- Tax and compliance command, no more last-minute panic in June
- Investor-ready financials and due-diligence support if and when you decide to sell
The Commercial OS is the foundation. FSD and FCFO are modular. Choose one, combine two, or stack all three. Scope and pricing are calibrated on the fit call, because every business is different and every engagement is built to fit.
Sanity metrics. Not vanity metrics.
This is what separates a real operating system from another agency dashboard. Eleven tabs. One source of truth. Built on a 3-year strategic framework, updated in real time. Lag indicators tell you what happened. Lead indicators tell you what’s coming. Every weekly review, every monthly board meeting, every quarterly sprint runs from the same place. No spreadsheets warring with each other. No politics. Just the data, the decisions, and the direction.
Vision
Where the business is headed. Revenue, market position, team, exit milestones.
Roadmap
Annual revenue and acquisition targets, broken into four executable quarters.
Sprints
OKRs, deliverables, pipeline targets, financial benchmarks. Strategy becomes action.
Operating Rhythm
Reviews, board meetings, data check-ins. Nothing drifts. Every month feeds the quarter.
Pulse
Sales, leads, speed-to-lead, revenue actuals. Every Monday. Drives the monthly scorecard automatically.
Illustrative view. We’ll walk you through the live dashboard on the fit call.
Every commercial decision backed by live data. Founders stop guessing and start leading. Board meetings become strategic conversations, not status updates.
We’re embedded. We’re accountable. And we’re intentionally small.
When we install the Commercial OS, we tie our fees to real pipeline outcomes, not impressions, not vanity metrics. The structure protects you from the agency-graveyard pattern, and it protects us from being held accountable for things outside our control. The full mechanism is walked through on the fit call.
The Founding Cohort is 12 seats. Once. That’s the entire point. We’re embedded in every engagement personally, so the cohort can only be as big as the work we can do at the standard we’re willing to put our name on. When the 12 seats are gone, the Founding Cohort closes and standard rates begin.
We don’t pitch a guarantee. We build one into the engagement.
Book Your Discovery CallWhat changed in the first 12 days for one founder.
Three things matter to every founder we work with. Time. Money. Team. Below is what shifted across all three for our first Founding Cohort partner: a professional services firm operating in a regulated, high-ticket category. Specific. Dated. Measurable. This isn’t a guarantee of identical outcomes. It’s a signal of what becomes possible when senior leadership is actually inside the business.
“Sanity, not vanity metrics happening in the business and decision making.”
Time. Money. Team.
Six wins in twelve days. Categorised by what every founder cares about most.
Time
First free day for the CEO in months, weekends included. Headspace returned. Strategic thinking returned with it.
Money
$50,000 saved by replacing a proposed website, SEO, and funnel build that wasn’t needed yet, with a better-fit alternative at one fifth the cost. It looked great on the surface. This is where experience earns its keep.
$24,000 a year saved on the sales compensation structure ($2,000 per month) while increasing commission upside for the team. Better cash flow, better-aligned incentives, no one worse off.
Four critical financial visibility gaps surfaced that an incumbent Business Advisor, Accountant, and three previous coaches had all missed across the prior six months. The business looked healthy. It was actually heading for a cash flow brick wall, the kind that takes high-growth companies down. Now visible. Now solvable.
Team
First-ever One Pitch Close by a sales team member (not the founder), on a complex high-ticket service, within 24 hours of the first Sales Director-led huddle. Their existing process. Zero high-pressure tactics. The team can do this. They just needed the architecture.
Top closer’s Overall Close Rate jumped from 10% to 50%, well past his historical 30%. Combined with a restructured deposit and progress payment model that took larger up-front payments without affecting total sale value, cash flow lifted immediately.
“It’s like having other partners in the business.”
“We have a board of directors now.”
“I have weekends, which has been amazing.”
Not coaches who needed a system. Operators who built one.
Two operators with the track record to actually do this. We’ve built and sold one of the world’s biggest and fastest-growing online coaching companies, so we know the playbook from launch to exit. If you want to sell your business, working with us positions you for a far higher valuation. If you don’t want to sell, we build the systems that finally deliver the founder’s original vision: the life and the business you set out to create. Either way, you win.
The two people who run every engagement personally.
Alex Alexandrou
Founding Partner & CRO
Strategic Digital Ecosystem Architect, Commercial Head, Fractional Sales Director and Fractional CFO on request
Founder of Skilled Coaching. 14 years of senior commercial leadership across enterprise sales, revenue operations, go-to-market strategy, and financial command. Has coached and consulted to over 600 businesses across healthcare, government, professional services, and SaaS, including training Meta’s global contract sales teams across the US and Australia. Co-built and sold one of the world’s biggest and fastest-growing online coaching companies. As CRO, Alex sets strategic direction for every engagement, serves as the embedded Commercial Head, and steps into the Fractional Sales Director and Fractional CFO roles when those modules are stacked. Based on the Gold Coast, Australia.
Deb de Raad
Senior Partner & RevOps Director
RevOps Head, embedded in every engagement
Senior Partner at Skilled Coaching and RevOps Head for every engagement. Deb owns the unification of marketing, sales, and operations: CRM architecture, pipeline automation, content production at scale, and the AI-augmented workflows that power every client engagement. Co-built and sold one of the world’s biggest and fastest-growing online coaching companies alongside Alex. Based on the Gold Coast, Australia.
Four steps from first call to running operating system.
Discovery Call
A focused 30-minute conversation. We do real research on your business and surface the visible gaps before we even meet, so the call is spent on what matters. We assess fit. You get clarity. No pitch deck, no hard sell.
The 4-Hour Sprint
Once you’re in, we run a structured 4-hour kickoff Sprint covering financials, vision, marketing blueprint, sales architecture, and operations. The output is your full Commercial Blueprint: every key lever, mapped.
Installation
We build the Commercial OS inside your business. Strategy, ops, RevOps, content engine, sales playbook, CRM, and the live Dashboard. All wired in and run by us. Sixty days from kickoff to fully operating.
Operation
We run it. Weekly cadence. Monthly board meetings. Quarterly sprints. You stop spinning plates and start leading. The business runs even when you’re not in it.
Get your business back.
Starting on the Discovery Call.
A 30-minute Discovery Call. We’ll have done the research before you arrive. You’ll leave with clarity even if we’re not the right fit. If we are, you walk into the Founding Cohort with founding rates locked, direct access to us both, and a system that quietly ends the founder trap for good.
Book Your Discovery CallNo pitch deck. No hard sell. If we’re not the right fit today, we’ll tell you and point you somewhere better.